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exhibition stand at the defence expo London 2024
exhibition display of warheads looking like lipsticks

Consumer ideology has reached the ultimate limit when warheads & ballistic missiles (some with depleted grade uranium) are displayed like lipstick with the reassuringly disturbing company brand mimicking the word Kind.

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Here modern nuclear warfare parades itself like a boutique, in order to become more widely acceptable, strangely assimilating the contemporary beauty industry.

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The World at War.......with itself

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Order your bottle of Modern Failure Solution No1 before stocks are depleted.

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The addition of blue neon strip lighting seperates the display from the ground,

greatly enhancing the subjective features of these medium to long range ballistic missiles, adding perhaps, a sense of fleeting beauty. Somewhat similar to what may be found in a low class nightclub or discotheque, offering potential customers a moment of deeper transcendental connection to the missiles ultimate and true meaning. 

Military & Defence exhibition excel London 2023 Photograph courtesy modern failure Ltd.

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"Our opportunities for political ineptitude ...........have greatly increased"

                                           Marshall Mcluhan

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oO

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