

Consumer ideology has reached the ultimate limit when warheads & ballistic missiles (some with depleted grade uranium) are displayed like lipstick with the reassuringly disturbing company brand mimicking the word Kind.
​
Here modern nuclear warfare parades itself like a boutique, in order to become more widely acceptable, strangely assimilating the contemporary beauty industry.
​
The World at War.......with itself
​
Order your bottle of Modern Failure Solution No1 before stocks are depleted.
​
​

The addition of blue neon strip lighting seperates the display from the ground,
greatly enhancing the subjective features of these medium to long range ballistic missiles, adding perhaps, a sense of fleeting beauty. Somewhat similar to what may be found in a low class nightclub or discotheque, offering potential customers a moment of deeper transcendental connection to the missiles ultimate and true meaning.
Military & Defence exhibition excel London 2023 Photograph courtesy modern failure Ltd.
​
"Our opportunities for political ineptitude ...........have greatly increased"
Marshall Mcluhan
​
oO